Initial Insights from Our Live Data —a Teaser

This post is a teaser for another piece that we plan to publish soon, in which we will share some insights from our live data set. Before we dive into the real deal, we wanted to explain what makes our data so unique and thought-provoking.

One of the core questions that has been boggling our minds since the inception of was — what apps are people actually using?

Please take a moment before you answer. I’m not talking about the apps that are most downloaded or apps that are considered to be “the best” by this respectable blog or the other. Such reviews are published periodically in various magazines and blogs, usually some time around the end of the year (e.g. TNW, Mashable, Business Insider, and many others). These typically consist of ~100 curated apps along with a brief description of each app. I’m a fan of these reviews and read them from top to botton, as I’m constantly on the hunt for cool new apps. Having said that, when I need raw data on app downloads, I usually refer to AndroidRank.

Now, let’s get back to our data set:

  • Gathered during Q4 2014
  • Sample of ~5,000 randomly chosen users
  • Globally spread (literally)
  • Info collected only through our app

We track several parameters that allow us to extract highly valuable KPIs concerning actual user behavior and app usage. This is what makes our stats so special and different from those you may have read in the blogs mentioned above.

Last but not least, a word about user privacy. We’ve published a post about that before, but it seems that privacy matters should always be reiterated in order to clarify them. The sole purpose of our data collection is to provide our users with better recommendations. The data that we’re about to share doesn’t reveal anything about specific users, their actions or their intent. We will only provide the general figures.

We hope that we got you started. To be continued…


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